For an article in the 4 October 2007 issue of IT Week, Martyn Buxton-Hoare of the Research and Development Society commented:
Many technology start-ups find it difficult to get the level of investment that's between that provided by friends, family, seed funds and business angels for proof-of-concept, and the level of funding offered by venture capitalists for large-scale development. So any new funding sources of £300k - £1.5M, or anything that would would encourage that level of investment, is welcome.
Start-ups with a web business model often aren't as well protected by patents as other technology companies, and are seen by investors as being at risk from copycats. If a corporate partner with muscle lends its name and reputation to the start-up, that will help reassure those investors, so attracting funding and deterring copycats.
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